About Miccy’s Jewelz
Handmade luxury earrings inspired by the world
Miccy’s Jewelz is an international jewelry brand known for its distinctive, handcrafted earrings. Founded in 2012 by Dutch designer Michelle de Hoogh, the brand has grown into a name recognized by women who are drawn to pieces with character and individuality.
What began as a personal project was rooted in a simple need. Due to an allergy to commonly used metals, Michelle struggled to find earrings that were both beautiful and comfortable to wear. She started creating her own designs, working exclusively with high-quality materials and paying close attention to every detail. It didn’t take long before people around her began asking for her pieces, and without any deliberate marketing, Miccy’s naturally found its audience.
Over the years, the brand expanded organically. Stylists discovered the designs, and they began appearing on women who gave the brand visibility simply by wearing it. Among them, Queen Máxima of the Netherlands and several international style icons. Not through campaigns, but through genuine appeal.
At the heart of Miccy’s lies a balance between craftsmanship and inspiration. Each design starts with a moment of inspiration, often found while travelling. A color, a texture, a shape glimpsed in a city or landscape can spark the beginning of a new piece. That idea is then translated into a design and brought to life by hand in specialized ateliers. Materials are carefully sourced, ranging from freshwater pearls to crystals and natural elements, always with a focus on quality.
No pair is ever just an accessory. Each piece carries a story. A memory, a feeling, a moment captured in form and color. That connection is what makes the designs resonate.
Miccy’s exists in the space between high-end luxury and accessibility. The designs are bold yet refined, expressive yet elegant. Many pieces are produced in small quantities, and some are entirely unique, allowing the wearer to own something truly personal.
Today, Miccy’s is available worldwide, with points of sale across Europe and the Middle East, alongside a growing online presence. Despite its international reach, the essence of the brand remains unchanged. It is still about creativity, attention to detail, and translating inspiration into something tangible.
Miccy’s is for women who follow their own sense of style. For those who see jewelry as more than a finishing touch. For those who choose pieces that leave a lasting impression.
Life is too short to wear boring earrings.
Miccy’s Jewelz
Handmade in Europe. Inspired by the world.
Miccy’s Jewelz
Handmade in Europe. Inspired by the world. Designed to be remembered.
