ATELIER

For the past ten years, Miccy’s has called Binckhorstlaan 36 in The Hague home – right in the heart of BINK36, an industrial complex in a former PTT telecom building from 1918 that’s now a hotspot for creative and innovative companies. Take The Hague+1

Think high ceilings, raw concrete, old factory windows and a buzzing community of designers, makers and entrepreneurs. BINK36 It’s the perfect backdrop for a brand that believes beauty is hidden in everyday things and loves to mix craftsmanship with a playful edge.

Our studio, office, photo space and creative lab are all gathered here under one industrial roof. This is where new collections are born, campaigns are shot and where the world of Miccy’s comes to life “behind the scenes”.

Every single Miccy’s earring starts in our atelier at BINK36. Here, our team hand-assembles each pair using self-designed components, premium materials and our signature 18k gold on 925 silver hooks.

All online orders are made to order the day they come in. That means your earrings aren’t waiting on a shelf – they’re created especially for you. Because we make everything in-house, it’s easy to add a personal touch:

• clip-on instead of pierced
• rose gold or silver finish
• small adjustments where possible to suit your comfort and style

From the first sketch to the final polish, our goal is always the same: statement earrings that feel light, luxurious and a little bit unexpected – “handmade jewelry, made in the Netherlands, inspired by the world”.

Miccy’s started in a tiny garden house behind Michelle’s home next to the dunes of The Hague’s Vogelwijk. It didn’t take long before that cosy shed was bursting with beads, sketches and orders, so the brand moved into BINK36 – where there was finally room to grow, dream and play.

Today, the Binckhorstlaan studio is where Michelle designs new pieces, builds the first prototypes and creates the photography you see online. It’s also where she trains the atelier team to craft each design exactly as she envisioned – and where sales teams from our own boutiques come for product and styling training.

Want to see it all in real life?
By appointment, you’re welcome to visit the atelier at Binckhorstlaan 36 to:

• discuss special wishes or bespoke ideas
• choose your favourite designs and finishes in person
• or simply watch the creative process up close in our industrial, light-filled studio

Send us a message if you’d like to book a visit – we’d love to show you where the magic (and the earrings) are made.